Skip to main content

INFOGRAPHIC: The Price of Beauty

100-PO031 (R 7/2018)

bar graph depicting amount Americans spend monthly on beauty products and services

(Rachel Friederich , DOC Communications)

Text Version

Did you know?

Women spend slightly more than men on beauty products and services. Women spend $3,756 a year compared to $2,928. This amounts to $225,360 and $175,000 over a lifetime!

The Washington Corrections Center for Women in Gig Harbor is the only prison in Washington state that offers a cosmetology program!

Average Monthly Amount Americans Spend on Beauty Products & Services

  • $28 on makeup
  • $34 on haircuts
  • $15 on hair products
  • $11 on hair removal
  • $23 on moisturizing skincare
  • $17 on anti-aging

Type and amount of beauty products Americans buy vary with gender

    Women spend more on:

  • Facials
  • Manicures
  • Haircuts
  • Pedicures
  • Makeup

    Men spend more on:

  • Hand cream
  • Gym memberships
  • Facial moisturizers
  • Shaving products
  • Supplements

Where the Jobs Are:

  • Personal Care Services: 52%
  • Self-Employed: 43%
  • Retail Trade: 4%

Careers and Salary

The U.S. Bureau of Labor Statistics projects the following annual wages for certain occupations:

  • $23,230 for manicurists and pedicurists
  • $24,900 for barbers, hairstylists and cosmetologists
  • $30,080 for skincare specialists


  1. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook